This hand-lettered logo design was created using a mix of traditional and digital techniques. The textured ink effect was made using an old Xerox print, then refined in Photoshop to create a worn, vintage aesthetic. The custom hand-drawn lettering is reversed out of a cast iron skillet shape, reinforcing the brand’s focus on home cooking and healthy eating.
Designed for a healthy eating website, this logo visually represents the concept of “switching” to better food choices while maintaining warmth and familiarity. The handcrafted feel makes it stand out from typical digital logos, adding a personal, artistic touch.
