This hand-drawn children’s apparel logo was designed as a playful and whimsical branding concept for Duck Duck & Goose, a children’s clothing brand. The design features custom lettering, with the word “Goose” incorporating an illustrated goose in place of the “S,” reinforcing the fun, imaginative theme.
The hand-drawn style evokes a sense of childhood creativity, making the logo feel both playful and approachable. Designed to be versatile, it works well as a standalone graphic for merchandise while also seamlessly integrating into other branding elements.
Although this logo was ultimately not selected for the project, and the brand is no longer active, it remains a strong example of how custom lettering and illustration can work together to create an engaging and memorable brand identity.
